In the past few years, there has been a huge growth in mobile marketing services. This is a trend that is going to continue. As marketers are engaging their customers on various mobile devices, it is important for business owners to understand the five advantages that mobile marketing has to offer. These advantages allow marketers to hold meaningful conversations with those interested in what they offer, but may create a number of relationship hazards if they are not addressed properly. Some of the specific benefits offered by mobile marketing can be found here.
The majority of mobile phone users are always within an arm’s reach of their devices. Also, with mobile phone penetration at almost 90 percent among U.S. adults, it is clear that with the right marketing conversations can be had at any time with anyone. The actual concept of being “mobile” means “not in the same place.” This means that when mobile marketing efforts are used, customers are able to always be reached and interrupted at any time. It is essential to have a strategy in place to reach these individuals where they are.
Improved Time Relevance
Since mobile devices are always aware and always on, it is possible to offer timely communication to customers. Also, with the use of mobile micro-blogging and SMS/MMS tools, marketers can use message brevity, spontaneity, and informality to help and support conversations that are rarely seen in traditional web marketing. It is proven that the average response time for SMS messages is much less than what is seen with postal mail or email. This type of improved time relevancy is going to enhance the overall quality of marketing conversations, though the actual benefits can decrease if consumers figure out that message filters are able to be used.
There are a number of mobile marketing techniques that can be used to reach customers. From SMS messaging and programmatic ad buying to micro-blogging for mobile, marketers are discovering new, effective ways to reach their customers. Keeping this information in mind will help ensure that the best possible results are achieved with the mobile marketing efforts that are used.